Did you know that 70% of consumers prefer getting to know a company via articles rather than in-your-face ads?
New technology has made it easier to skip or ignore traditional advertising. This may be upsetting to those who, for so long, have relied on print and television ads. But the truth is, the Internet has created a new and more effective way to advertise: Content Marketing.
What is the first thing you do when you are thinking about purchasing new technology, a home, or any kind of product? If you responded, “search the internet,” you are a part of the 81% of shoppers who research online before buying.
It has never been more important to have quality content readily available for potential customers. Whether it is the content on your website, or in your blog, it is your company’s most valuable information source. Great content not only helps consumers make decisions, but it also acts as another branch of your brand.
When it is on your website, it showcases your company. When it is distributed through a blog, it demonstrates your knowledge and industry expertise.
Content marketing doesn’t just happen on your website or blog. It involves the whole digital marketing wheel, including, but not limited to: email marketing, social media, and SEM.
Newtek can help you use content to attract new leads and nurture them through the buying process. Content marketing can be utilized and delivered in a variety of different ways, including:
- Great Website Content
- White Papers
- Press Releases
If your company isn’t pushing out fresh content on a daily basis, you are missing out on valuable backlinks for SEM, potential leads and brand impressions. Blogs produced new customers for 43% of marketers last year alone.