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Category Archives: Social Media




Deer Valley Data Joins the Newtek Family of Companies

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Greetings Deer Valley Data customers!

Newtek is pleased to announce that Deer Valley Data and its Atjeu brand have joined the Newtek Family of Companies.

If you’re not familiar with Newtek, you’ll be pleased to know that Newtek Technology Solutions is a leading managed technology and I.T. infrastructure company that has been around since 1997.

Newtek’s technology operations are based out of Phoenix, Arizona, and have a data center footprint — with redundancy and backup — in Arizona, New Jersey, Colorado, London, and Singapore.

Newtek is a profitable and publicly traded company that owns and manages over $350 million in assets, and has more than 100,000 business accounts in its portfolio. You may also find it refreshing that Newtek is a completely open and transparent company. You are invited to download and read Newtek’s financials by clicking here: Newtek Financials.

 

What Does This Mean For You?
First and foremost, we can assure you that you will only see an increase in quality of service, technical expertise, and innovation. Whether you are a Deer Valley Data, Atjeu, or Newtek customer, there will be no immediate change to the way business is transacted. You can continue to count on service and support from the same customer team and contacts that you currently have. In the coming weeks, we will keep you informed of our progress as the integration process evolves.

We will also be upgrading your co-located and hosted systems to our state-of-the-art, tier 3 data center facility. In short, your services will no longer encounter some of the power and network-attack issues you have experienced in the past.

 

Welcome to Our Team
A dedicated team from across the organization will ensure that the transition period is seamless for you while seeking new ways to improve overall service levels. Our customer relations representatives are standing by to explain our additional services and to assist you in getting the most from Newtek. You can reach us, day or night, at 1-866-820-8910 techsales@thesba.com.

And finally, your complete satisfaction is our first priority! We are delighted that you are now a part of Newtek and we want to hear from you. Should you have any comments, questions, or concerns, please contact a member of the integration team by sending an email to techsales@thesba.com and we will respond promptly.


What You Can Expect From Newtek:

World-class facility features
  • Dedicated humidification system that creates optimal hardware operation conditions
  • Advanced temperature controls that ensure servers are always running cool
  •  Advanced cooling systems that handle high level heat loads, doing much more than AC alone
  • Onsite, third-party security with around-the-clock surveillance
  • Man-trap entry point that features bulletproof glass and weight-measurement technology to deter unauthorized “piggy-baking” into the facility
  • State-of-the-art biometric retina scanning
Enterprise-class network & network security
  • Multimillion-dollar network infrastructure with complete network redundancy at all key points, from peers, border routers, core routers, and firewalls to ensure your services are always online.
  • Multiple Tier-1 connectivity providers with redundant 20 GigE connections for a superior level of thru-put and uptime (in comparison, the Deer Valley Data facility has a 1 GigE connection)
  • An advanced DDoS mitigation infrastructure that can handle large-scale attacks, mitigating the issue before it impacts services in our datacenter
Other benefits you will receive at Newtek include:
  • As a public company that manages assets in the financial and payments sector, you immediately receive the added security benefits as a result of our heavy compliance requirements. Newtek is SOX compliant, PCI Compliant, and maintains a SSAE 16 certification.
  • Newtek’s support team is staffed by tenured system administrators. Put simply, Newtek doesn’t believe in help desk-level support. When you call Newtek for technical assistance, you will speak with a real system admin who is empowered to resolve any of your issues. If you have any questions, call us at 1-866-820-8910.
  • Newtek is a solutions-based company that is committed to helping you grow your business, reduce costs, and minimize risk. Newtek is Your Business Solutions Company: a provider of Business Financial Solutions, Payment Processing Solutions, Managed Technology Solutions, and Payroll & Benefits Solutions. You can learn more at www.newtekone.com.

I’m Obsessed with the New Instagram Update

Instagram has had a very similar UI since it was created. The tired old brown icon has occupied a space on the grid of my phone screen(s) for almost six years, but I’ve been using it less frequently over time. Simply put, I just got bored of it. The content became less interesting (blaming the friends I follow for that one) and the stagnant, dated UI didn’t compel me to check this drab feed of selfies and memes. Luckily, the update I got this morning for Instagram caught my attention immediately, and may have breathed new life into the application entirely.

Instagram ditched the brown and beige icon for a very eye catching gradient. The app itself has lost most of its color, opting for almost entirely black and white UI with a pink color for elements like notifications. It looks very “Apple”, and we’re expecting a similar look coming to Apple Music soon, which won’t matter to Android/Windows users, but there is definitely something that can be taken away from this update and the effect its having on users.

Instagram UI Update

Through exploring, I have found very few new features in the newest Instagram update, so it’s safe to say this is solely a UI update, and I’m so excited to use it again. As a developer or business owner, it would be worthwhile to take this into consideration for the systems your customers use. If adding new features or services isn’t having the effect you expected, or just isn’t something you’re doing right now, a new look can be enough to trigger more engagement.

Keeping your UI up to the current trends is critical to maintain and expand your user base. Unless you’re offering a highly specialized product, chances are there’s a competitor out there whose website or app has a cleaner, more user-friendly design. Users will gravitate towards interfaces that look simple, make it obvious where they should navigate to get their desired result. Using familiar elements to your design will make the user feel like they know what they’re doing, even if they’re seeing it for the first time.

Facebook’s Messenger Bots are Simultaneously Ingenious and Useless

Facebook has launched a Messenger Bot system to allow businesses to provide an “instant” point of contact to people looking for general information. The idea behind the service is to eliminate the need to call a 1-800 number, as stated by Zuckerberg. Facebook released the API to allow businesses to set up their own bots, so you can round out your customer service and sales strategy by automating your Facebook messages.

The platform is not without its faults, and one of them makes the service seem almost pointless. Both third party bots and Facebook’s own “M” bot take an uncomfortably long amount of time to reply initially. Most users have to wait about 4 minutes before getting an initial reply, and those replies usually ask for more clarification. One of the biggest complaints about 800 numbers and phone queues is those automated menus that seem to never understand you properly. This  MADtv segment, while obviously satirical, feels far too familiar for people who have had to deal with these kinds of menus.


What Facebook has done with the messenger bots is effectively slowed down these menus and brought them into an IM format. While I’m sure these bots will become a must-have for businesses in the coming months, unless the response time and efficiency improves, you’re probably better off just sticking to Google, or looking up information on the company’s website.

You can learn more about the Messenger Bots and Facebook’s 10 year plan on NeimanLab’s summary of F8 here.

Use Google’s Knowledge Graph to Beat SEO

Anyone who owns a website knows the struggle of Search Engine Optimization. Developers are constantly having to update content, code, keywords, and more to make sure their site is reaching their audience through search engine results. Being the top of the list might not cut it anymore, as Google’s Knowledge Graph offers the exact information the user is looking for, presented beautifully and accessibly above any actual search results. You may have seen the Knowledge Graph before, some of its results look like:

Newtek Knowledge GraphKnowledge Graph Weather

Knowledge Graph Cast

 

For the searcher, and your potential customer, the Knowledge Graph is the most appealing way to get a search result. You know when you see a KG result, you’re getting exactly the information you’re looking for. For Google, the idea behind the Knowledge Graph is not just understanding what a search is looking for with keywords, but understanding the context and purpose of that search, to provide the appropriate information preemptively.

As a business, this can help or hinder you, based on what presence you and your competitors have in the Knowledge Graph results. To get your business, brand, or personal profile results in the Knowledge Graph, follow these simple steps.

  1. Create a Google+ page for your business.

Creating a clear, accurate Google+ page is probably the easiest way to help Google know Google Plus Sign Upwhat your brand and content are about. Set up a free account for your business and keep an active stream of posts and connections (circles), and you will be more likely to receive a Knowledge Graph result. If you’re a local business with a physical location, make sure you select “local business or place” at step one to maximize the likelihood of you getting into the Knowledge Graph.

 

 

  1. Use YoutubeImperial March

Yes, utilizing all of Google’s multiple platforms will improve your chances of being used in the Google Knowledge Graph. If your business has any sort of video content, or even music which you could upload to Youtube, Google will typically allow those videos to be presented as a KG result.

 

 

3. Wikidata

Wikidata is the database at the core of Google’s Knowledge Graph. Anybody can contribute to Wikidata and it’s free to use. Go to wikidata.org and sign up to create your listing in the database.

 

 

4. Wikipedia

If it hasn’t been made painfully obvious, the idea behind getting onto Knowledge Graph is to have your information on as many platforms as possible so Google can understand the context of your business or service. Wikipedia is another free, community driven information source that Google will check when verifying your information so create a page at Wikipedia.org

 

 

Follow these steps and you will be well on your way to “being the answer” on Google. Get yourself in that Knowledge Graph and boost traffic to your site, and establish yourself as the go-to resource for information in your field.

Use Location-Based Mobile Marketing Services to Reach Local

location servicesHave you ever used your phone to find a place to grab a drink or dine while in an unfamiliar neighborhood? If you have, than you’ve used location-based services. This is a clever kind of mobile marketing that allows businesses to target local consumers. A location-based mobile marketing service allows small businesses to attract random passerbys by serving them with information about their business through search. Location-based mobile marketing is a powerful strategy that’s not only affordable, but also easy to do.

Any mobile strategy should begin with your company’s website. Content you post on your business site and associated social pages should be able to be consumed on various mobile devices. Why? Because web content recognized by Google’s search engine (which rewards mobile-friendly content!) will put your location on the map.

Start with the basics; make sure web content related to your business is correct and in order on search engines as well as on your company’s website. For example, your locations, hours of operation, products and/or menu items, parking instructions, etc. should all be easily searchable from a mobile device. When consumers use the web to search for information, they have a better chance of seeing your website if it’s correctly configured for mobile.

Another key component of a successful location-based mobile strategy is reviews. In addition to being the simplest marketing you can do, establishments with overwhelmingly positive reviews on Yelp and other mobile-first sites are proven to garner more business than those that do not. Don’t be afraid to ask satisfied customers to review your business, offer an incentive in exchange for their review. A special discount for customers who leave reviews provides for repeat business and a healthy digital reputation.

Small business owners must consider the impact that mobile marketing can have on sales and brand perception. A successful mobile strategy, one that incorporates location-based marketing services to reach a local audience, will reap major rewards.

Video Content Marketing: An Integral Piece of Your Digital Marketing Campaign

Why Video is VitalAccording to Cisco, video will account for 69% of consumer internet traffic by 2017. If you do not have a defined Video Content Strategy within your overall digital marketing campaign, chances are you are falling short to your competitors and losing potential customers. Think about when you go to a website, are you more likely to read every word on the site or quickly search for a video which tells you what the company is about? The stats say most people would rather watch a short video than read.

If you are embarking on a Video Content Strategy here are some things to consider:

  • One video does not constitute a Video Content Strategy. In order to cultivate a following and optimal ROI, you need to produce several videos with diverse video content.
  • Why having your videos on YouTube is so important: YouTube is the second largest search engine owned by the largest search engine (Google). This incredibly powerful video distribution channel allows you to reach a wide audience. Correctly optimizing your YouTube Channel and each video gives you an important boost within the search engines. Finally, housing your videos on YouTube and placing a link on your website that will load from YouTube allows you to keep your website page load times fast, functional, and responsive. Housing your videos directly on your website will slow your site down.
  • Why utilizing multiple video formats to capture different viewers helps to bring attention to your video content: While YouTube is an incredibly significant and popular platform, to capture a full array of potential customers it is important to create video content for other distribution channels as well. Vimeo, Brightcove, and Vine are popular choices in the video world today.
  • Always keep in mind the audience you want to reach and make sure your videos are relative to your target audience. Determining your target audience is one of the first steps in creating your Digital Marketing Strategy. Once you know who your target audience is, creating your video content strategy around engaging, educational video content will establish you as a leader in your field, and increase your chances of having a successful campaign. Find out what your followers and clients want to see most: how-to videos, behind the scenes information on your company, industry related education, etc. All of this depends on your target demographic and A/B testing of video content you are producing to determine results.
  • Be creative. You wouldn’t want to spend the money to create a professional and engaging video only to have it fall flat because the material was not compelling enough to get clicks, would you? Creating the video content is step one; next, you must spend time creating an engaging lead-in statement to introduce the content and capture your follower’s attention. Being creative will encourage them to engage with your video content.

Need help designing and implementing a Video Content Strategy? Newtek Web Services is here for you. We offer full Video Content Strategies and the ability to produce videos on your behalf. Contact us today at 866.820.8910!

6 Ways to Supercharge Your Search Engine Rankings in 2015

Improve-Ranking-by-SEO-300x300As we approach new digital marketing campaigns for 2015, let’s review the best practices as defined by the leading search engines to help your local business rank within the search results.

There are many different localized organic factors which effect ranking, they can be broken down into the following categories:

On-Page Optimization

On-Page Optimization allows search engines to crawl your site and tells them, as well as your website visitors, what the pages are about. There are guidelines and techniques to make sure you are coding your title tags, meta descriptions, alt tags (picture tags) and your H1/H2 tags properly to ensure visibility. Your load time of each landing page is also an important factor with ranking, so make sure your site is loading as quickly as possible and is hosted on the correct hosting package. Having the right hosting package (dependent on your business and the type of website you have) is key to site loading speed.

Directory Listings

Directory Listings, or ‘Citations’, are integral in your local search strategy. These types of links have been proven to increase local search engine rankings dramatically because they provide credibility for your business. Search engines reward sites that go the extra mile to be authenticated. If your business is listed in directories for your local chamber, locally owned business listings, or a city business index, these listings verify your business before they allow you to be a part of their directory. If a local newspaper writes an article about you or a well know industry blogger starts writing about your company, it gives your business credibility, which in turn gives you authority within the search engines.

Citations can get overwhelming; there are many different types of directories to apply for, each with their own process to establish verification. Keep the following in mind when choosing which directories may be right for your business: check out the authority rating associated with the directory, be sure to stay consistent with the information you provide across different listings, and make sure the directories are a legitimate platform for your industry and target audience.

Reviews

Reviews are another crucial element that goes into your local search strategy, however, legitimate reviews tend to be the most complicated to obtain. Working closely with your clients and walking them through how to easily review your company on the best review sites will help ensure your business obtains a healthy amount reviews. A mixture of reviews on a variety of key sites is crucial to helping you achieve the results in your search rankings.

 Social Signals and Engagement

Social Signals and Engagement are ranking factors which bring influence to your site indirectly. When a website visitor is referred from a social media platform to your site, search engines monitor how long they are on the site, and whether or not they convert. It is important to note that more and more social media posts and blog posts are showing up in search results, making sure your content on your social posts are engaging and relative to your business is key as these go into the calculations for your rankings. Search engines are placing more importance on social platforms, looking at signals such as shares, likes, and overall interaction from sites like Google+, Facebook, and Twitter. Search engines are looking for relativity to your business and the people you are interacting with. Engagement will be a leading factor in search engine algorithms in 2015, be sure you are doing whatever you can to interact with your customer base across multiple social media platforms this year.

Content

As we mentioned above, social media posts and blogs are becoming a central part of results. With your click-through-rates from your content influencing rankings, the content you produce needs to be relative to your industry. Further, the pages within your site you are driving them to (inbound links) must be engaging to the audience you are trying to attract. Having a content writing strategy in place is very crucial to your local search results. When your content writing plan is part of your overall digital marketing campaign including your social approach, it allows for a cohesive strategy of all your efforts working together.

Inbound Links

A couple of years ago, link building was the number one way to get you to rank above your competitors. In today’s world of search, that is not the case. Directory listings are the most effective way to bring quality links to your site. In order to gain other relative links for your business, we look at sources such as press releases, newspaper articles and guest posting which tie into an effective content strategy designed to attract news worthy content as well as educational content which will attract high authority guest posters/bloggers to write about your company on their blogs.

Are you trying to get your website to come up above your competitors in the search results for your area? Call Newtek Web Services today for a free competitive analysis at 866.820.8910.

The Importance of an Effective Content Strategy within Your Digital Marketing Campaign

Content-MarketingContent builds trust between brands and consumers. The content you create tells a story about your company and helps to establish you as a leader in your field. Any amount of small research will tell you content is an extremely important part of any marketing campaign.

The content you create is the basis of any of these campaigns and determines how your company is viewed by potential clients. Many companies realize content is important; however, most fail at creating a content strategy that will benefit those campaigns. Read on to learn more about some of the crucial elements which should be a part your Content Marketing Strategy.

Content strategy

Developing a defined content strategy is vital to the success of your campaign. Can you just set out to write a blog on a topic of your choice and achieve great success from that one blog? In most cases, you cannot. To achieve optimal results, you need to have a strategy defined regarding that blog topic, how it ties into social media, your search engine optimization efforts, keyword strategy, etc.

Along with have a defined content strategy, it is incredibly important to have someone who is able to oversee your content strategy to make sure all the content produced meets the overall goals of the campaign.

Content affects search algorithms

In an effort to improve user searches, the search engines make changes to their algorithms indicating what they want to see in content. For instance, the Google algorithm update known as Panda uses content quality as a key metric for how sites rank. Your content needs to be concise, yet long enough to give a full in-depth review of your topic. Google’s Hummingbird algorithm, released in August of 2013, put an emphasis on search results coming up much in the same way that we naturally speak, as a result your content writing is going to be forced to adjust to these conversational searches.

Mobile content marketing

Mobile users are looking for “in the moment searches” so determining what type of content fits this criteria should be a big part of your content strategy. This is commonly known as having a mobile first thought process. Mobile users are typically looking to convert quickly and your mobile content should be tailored with that in mind. In addition, your website and email campaigns need to be fully responsive to mobile devices so your content is easily viewed through any platform.

Knowing your audience is as key as the content you are writing, and analyzing your audience’s mobile habits help to create useful content for your mobile users. You want to know the answers to the following questions before you begin your mobile content strategy.

  • How many people are accessing your site via mobile?
  • How long are they staying on the site?
  • What method of content are they coming from (social, newsletters, blogs, search results, etc.)
  • What content are they reading? Is it topic based or format based (blog, social posts, newsletter, etc.)

Headlines

Last, but not least, are the importance of a well written headline. Even the best content will not get read unless you have an engaging headline. Dynamic, engaging headlines that show in a few characters what the content is about will increase your chances of the content being read.

Need help with designing and implementing your Content Marketing Strategy? Newtek’s team of experienced Digital Marketing experts can help you, call today at 866-820-8910

Introduction to Digital Marketing

digital marketingFor a business to succeed in today’s world, it is important to have a strong digital footprint within the internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.

Five Important Digital Marketing Elements To Consider

The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. How you define these elements have a direct correlation on a successful campaign.

  1. Mobile Considerations90% of consumer transactions are started on one device and finished on another. (Neil Mohan, Google) Further, in 2014, smartphone and tablet sales grossly outnumber pc sales.  Learning what is possible with mobile and marketing to those users are crucial in today’s digital world. Every aspect of your digital marketing campaign should reflect mobile considerations.
  2. Organic SearchConsumers get wanted information online through a variety of methods, the most prominent being search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website. Optimizing your website correctly will help the search engines identify what your site is all about, and how it relates to what the user is looking for. Implementing a solid organic search strategy will increase your website’s visibility within the search engines and help drive more traffic to your website, increasing your potential for a variety of positive opportunities.
  3. Content MarketingContent is a major driving factor in a digital marketing strategy. Utilizing a blog on a site is a great way to help provide visitors with fresh and relevant content. This will help lead to an increase in site visitors, user engagement, which both work to drive conversions. Creating new and impactful content for your website also creates business authority. Through proper content marketing strategies, you can establish recognition as a leader within your business vertical.
  4. Social Media MarketingSocial media marketing is a great medium for a business to build and increase brand presence throughout the Internet. It also provides a very powerful tool to share information and distribute content about products and services. Utilizing a variety of social media platforms creates new opportunities to interact and connect with potential customers and clients.
  5. Nurturing Website Visitors & Email MarketingStatistics say that only 1-3% of website visitors make a buying decisions the first time they come to a website.  When your digital marketing campaign is driving qualified traffic to your website, what do you do with the remaining 97% of visitors who did not buy from your site the first time around?  This is where a strategic email marketing campaign helps to provide an ROI to your company. Marketing research shows that over 65% of consumers are inclined to make a purchase in association with a well planned email campaign. Remember, the majority of emails opened today are opened via mobile device. So be sure that all email-marketing efforts are mobile-ready.

Start A Digital Marketing Campaign Today

Call 866-820-8910 today and get started on a successful digital marketing campaign with Newtek Web Services. Our digital marketing experts will collaborate with you and tailor a specifically designed digital marketing strategy to increase your company’s web presence and take your business to the next level.

Beware of the Facebook Color Change Scam

facebookscamappA variant of the tried-and-true Facebook color scam is back.

Cheetah Mobile, security software researcher and provider, is the first to confirm the reemergence of the hack. The scam appears as a Facebook app that can be shared or posted on the News Feed. So far, more than 10,000 people have been tricked into downloading the malware, according to the Cheetah Mobile Security blog post.

Upon clicking on the link from the News Feed, users will be directed to a phishing site that poses as a legitimate, Facebook-sponsored page. Once on the phishing page, users will be prompted  to watch a tutorial on how to change the color of their Facebook profile page. By agreeing to watch the video, users grant hackers access to their profiles, allowing the app to spam their friends. PC users who skip the video will be led to download a pornography video player, and smartphone users to download an antivirus app. Both are infected with malware.

Luckily, the malicious app is easy to get rid of. Those infected need only to remove it from the Facebook app settings page. Affected users should also change their Facebook password. Check out Cheetah Mobile’s breakdown of the virus for more information.

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